A New Day, A New Dawn NYC

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And And NYC is an acronym for "A New Day, A New Dawn," a reference to one of the designer's favorite songs: Nina Simone's "Feeling Good." 

A New Day, A New Dawn NYC jewelry is handcrafted with love in the Bronx by a Harlem girl. Founder Andrea is a fashion/visual stylist with 15 years of experience. What started as a small hobby in 2011 manifested into a small business in 2015.

Our women's collections are the namesakes of female figures from Andrea's life: her mother, three deceased grandmothers, and close friends (The Mary Dots, Jessie's Hoops, The Leona Cabochons, Inez Loops, The Monet Chokers and Jediah's Oddities). The men's collections are named after Andrea's two deceased grandfathers (Booker's Collection and The Parham Links).

Each collection includes carefully sourced fair trade materials, including beads, fabrics and other findings from around the world. Our global partnerships, especially in Africa, are a huge part of the brand's unique look and ongoing growth.

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